This research paper addresses the challenges of understanding and visualising collective identity and shared values in human systems. It introduces the ValueMaps framework as a research-based model, drawing upon theoretical frameworks like Goffman's theory of social interaction. Innovative visualisation techniques, such as interactive maps enhance comprehension and engagement. The ValueMaps framework allows for analysing the interplay of individual and group values, providing insights into decision-making processes and social dynamics. By exploring methodological considerations and cultural nuances, this research contributes to a comprehensive understanding and visualising of collective identity and shared values.