Unveiling Collective Identity through Goffman’s Theory, Social Constructionism, and Jungian Archetypes
In today's interconnected world, understanding the shared values and collective identity of teams, organisations, and communities has become crucial. ValueMaps, a powerful tool, offers a unique approach to revealing and visualising these collective identities. By drawing inspiration from Erving Goffman's 'The Presentation of Self in Everyday Life', social constructionism, and Carl Jung's archetypes, ValueMaps provides a comprehensive framework for exploring and understanding shared values and identities.